Our Smitten Story

We are utterly charmed, delighted, smitten!

Smitten was born in 2020 by our founder, Kerry, as a culmination of many years of dreaming and out of a deep love for her
dear family.  

Kerry has had a love for creating from a young age, and spent many happy childhood hours working on creative projects with her dearest mom. After becoming an aunty in 2016, the dream to create beautiful, unique items and precious keepsakes for little
ones grew.

After much time spent perfecting her craft, sourcing the highest quality materials, and testing products (with her nieces and nephews as very willing guinea pigs!), Smitten was born.

Our passion is the curation of trendy and distinctive designer baby essentials, to capture the awe and beauty of your
little one's childhood. 

Sustainably and ethically sourced, all our products are made from natural and organic fabrics. All our keepsake items are made individually, with heart and thought, and in small batches - so keep posted on new releases and waiting list stock becoming available! 

We love personal, handmade, special touches, and many items on this website are named after Kerry's precious nephews and nieces!

We pride ourselves in crafting our products with the perfect balance of design, comfort and function, as well as our passion project of helping care for abandoned babies in South Africa.